Clorox is rolling out Clorox Fraganzia, a new line of aromatizing products designed to appeal to Hispanic scent preferences and to specifically meet their needs based on the unique way they approach cleaning. Avaibale at major national retailers, the new line consists of three products—a multi-purpose dilutable cleaner, toilet bowl rim hanger and aerosol air freshener. Through its research, Clorox determined Hispanics often approach cleaning in a three-stage process: cleaning, disinfecting ...